Strategic Planning for Digital Marketing CommunicationsSummative Essay

Strategic Planning for Digital Marketing CommunicationsSummative Assessment - Essay ExampleThe global niche has heavily impacted the economy of the United Kingdom which led to the proportionate increase in the prices of the rock-steadys and commodities. less(prenominal) handiness of cash to the public had extremely slowed down its business flow resulting in stagnancy. Though the diet and drinks industry did not come to a static point but it received a big blow as the food and drinking habits found cheaper avenues and the major food joints were largely alter (Pesto,2013). 1a (ii) furrow Challenges Savy Consumers With the United Kingdom (UK) grappling under recession, unemployment and other related difficulties the consumers become excessively choosy in matters of expenses. United Kingdom (UK) has been languishing under unemployment for a very long time, and as a result in that respect has been huge amount of change in their expense habits. They have been reduced to the basic r equirement items, which maxim a large drop of sale in the luxury items and other high value good and services. The non-promising state of the rec all overy of the economy, poor economic policies of the government has also failed to assure the citizens of economic security and sustainability. As a result, the consumers concentrated more on saving than on spending. The minimal expenses made by the consumers were on the essential commodities and cheaper versions of luxury items that made them satisfied of using luxury items in exchange of lesser money. In such a situation it became significantly difficult for a business house to sell their items and discover a considerable net profit for sustaining themselves (Pesto,2013). Industry Challenges 1a (iii) Industry Challenges Market Competition Zouk being one of the tell restaurants located in a popular hub is a symbol of class and luxury. Such a differentiate brand is an added advantage for the kind of life style led by the citizens of the United Kingdom until affected by the economic downturn. Since the world recession and unemployment for a longer time has affected the normal run of the United Kingdom, the food and beverages industry has also been noticeable affected. The consumer preference has shifted from high end luxury wining and eat experiences to the less costly food stalls. The cheaper food items pose great competition and a threat to the profit margin of the Zouks which is specializes in quality food and food experiences. 1a (iv) Industry Challenges Consumer Perception Zouk has been established as a high ended, luxury restaurant that offers great cuisine experiences. In the face of long destination unemployment and great economic recession has left people with low disposable incomes and great uncertainty that looms over their future. In such a scenario, such branded and luxury avenues remain a distant inclination that hardly anyone would like to visit. The consumer preference shifts to cheaper f ood and food joints. The same perception that earned Zouk the present military position has adversely affected its business in the time of this economic recession and a prolonged kick upstairs of unemployment that has engulfed entire United Kingdom. In order to attract the consumers it has to offer the less costly products but it will give rise to different speculations regarding the quality of the offered menu. The customers would doubt the quality of the food in the menu because of its availability in lower prices. It has the possibility of adversely affecting the image of the restaurant and its brand