International Marketing for Travel and Tourism The 32nd Atlanta Jazz Essay

International Marketing for Travel and Tourism The 32nd Atlanta Jazz Festival - Essay Example The three dominant forces affecting Atlanta's history and development have been transportation, race relations, and the "Atlanta spirit." At each stage in the city's development, these three elements have come into play. Transportation innovations and their connections to Atlanta helped establish the city as a state and regional center of commerce and finance. And the Atlanta spirit-part civic booster program, part vision, with a healthy dose of business interests and priorities-has provided the city with an ever-changing set of goals and definitions of what Atlanta is and what it can become. In the recent past, the city of Atlanta has gained familiarity and has transformed from a commercial city into a city with international influence and tourist attraction. In a very little span of 6 years i.e. from 2000 - 2006, the metropolitan area of the city of Atlanta increased by almost 20.5%. This has made Atlanta the fastest growing metropolitan city of the United States. Transportation has always been an important factor in the growth of the city of Atlanta and also its development, had a significant impact on the city in the 1960s and 1970s. Atlanta's connections to three interstate highways continued during this period to direct and facilitate suburban growth and anchored the regional trucking industry to the city. Air travel also became increasingly important as Atlanta Municipal Airport emerged as one of the busiest air hubs in the nation. Office buildings and retail establishments followed this population growth and movement to the suburbs, especially on the north side of the city. In the transportation sector airplanes and automobiles continued to have the biggest impact on the metropolitan region. Atlanta's dramatic population growth in the last few decades has been matched by equally impressive economic growth. The city is, by most measures, the business capital of the Southeast. Atlanta's ties to transportation include Hartsfield-Jackson Atlanta International Airport (one of the top two busiest airports in the world), three interstate highways that intersect in Atlanta, and a nexus of freight and passenger rail lines. All of these transportation connections bring commerce, products, and people to the Atlanta area and provide employment, either directly or indirectly, to many of the region's citizens. Since the 1970s the hospitality, tourism, and convention industry has been another key element of Atlanta's economy, spurring the construction of new hotels, convention spaces, and related industries. From 1965 to 1975, for example, the number of hotel rooms in the downtown area alone increased from 4,000 to 14,000 and by 1972 Atlanta ranked third among cities in terms of convention business. Jazz Festival - Introduction: Renowned as the largest free jazz festival in the country, the Atlanta Jazz Festival is traditionally a Memorial Day Weekend celebration of a true American art form - Jazz. This year marks the 28th anniversary of the Festival. The finale of the event will take place in Piedmont Park May 28th - 30th. The Atlanta Jazz Fe

Global expansion Essay Example | Topics and Well Written Essays - 750 words

Global expansion - Essay Example Political and social climate of foreign countries. Local taxes and regulatory systems. Currency risk and Foreign exchange management. Transfer pricing and supply chain management. Local workforce. Diversified cultures of international markets Cultural differences substantially impact the way companies do businesses. It is important to be aware of the disparities that will be at your disposal in the target market. When expanding into international market, the accustomed norms, values and behavior of the local citizens mustn’t be ignored. A bottle of American whisky can be an offense in middle-east countries. Political and social climate of foreign countries A stable political and social system can be beneficial for the company which intends to expand whereas; unrest and destabilized political system can create new issues for it. Local taxes and regulatory systems It is crucial to determine whether the tax regime for international businesses is friendly or competitive. Corporate tax rate with low headline is always appealing for the companies. Currency risk and foreign exchange management Companies must determine whether the local currency is stable or volatile. It should also stumble if currency hedging can be obtained at a reasonable cost. Transfer pricing and supply chain management Development of effective supply chain helps to generate the company’s cash flow more quickly. Brief information should also be gathered regarding the transfer pricing policies of the foreign countries. Local workforce Effective communication of the local workforce has the ability to make or break the progress of business. It is the foundation of success for every business. Right people at the right location that is, financers, staff, suppliers, regulators, quality of customers can provide a competitive edge to the business. 2. Explain what cultural barriers and diversity issues are commonly encountered by international/multinational (MNC) and global organizations.   Cultural Barriers and Diversity Issues MNCs usually promote consumerist culture by producing standard commodities for diversified cultures. Yet, culture often become barrier and creates distances. The following are the primary reason of diversified cultures all over the world. Communication and Language Barrier- Different languages are spoken in different countries which become a hindrance for MNCs. It is an essential means of communicating with customers, retailers, suppliers etc. therefore, language often becomes a barrier in diversified cultures. Religion- Religious backgrounds usually have substantial impact on the individuals. People do not psychologically and emotionally accept something which is not aligned with their religious values. This often becomes hindrance for MNCs while tapping into diversified nations and cultures. Accustomed/diversified Culture- Socio-cultural differences, norms, beliefs, values, attitudes, perceptions congregate to form a certain cultural backgro und of a country. These aspects vary from country to country and therefore construct a diversified nature of the world. 3. Why has diversity become such an important topic in the international arena? Importance of Cultural Diversity Cultural diversity plays a vital role for a company. The criteria diversifies customer groups on the basis of gender, race, ethnicity, age, educational background, beliefs, lifestyles, language,