Marketing strategy Essay Example | Topics and Well Written Essays - 1000 words

Marketing strategy - Essay ExampleOne of Porsches unique selling points is its railway locomotive design and care should have been taken in this regard.Given the heavy losses the friendship suffered as a result of the introduction of the 928 model, there was a need for a new overlap strategy. The BCG matrix was an effective tool for this situation. This portfolio planning method recognizes the need to reposition products in the portfolio to achieve cash watercourse and profitability.According to the Boston Consulting Group, 928 would have been regarded as a dog because of its unkept growth rate and low market share. Although 928 may generate enough cash, possibly to break even, its simple not outlay the investment. Therefore Porsches strategy to divest the 928 model and to pump more money in a more promising investment say the 911, was a very effective approach.Porsche purists are wary each time a new incarnation of 911 is unveiled. Will there be a change of look, feel, and s ound? Porsches 911 is going to be made forever, or possibly longer. This is because the company does not know how to block up it, only how to make a new one every few years (3)The use of the product life cycle would have been of interest to the luxury sports car company when deciding its advertising and annexe strategies. The 911 model existed at the maturity stage and the failure for the 928 to pick up sales forced the company to reposition and redesign the 911 model over a period of time.So far these strategies were successful, however an beta point which Porsche should be aware of is that extension strategies are short term measures and not permanent in nature. In spite of this fact, each product life cycle for each car model is contrary and therefore its usefulness as a forecasting tool for Porsche may be limited.The Porsche brand develop over the years. There is the belief, however, that the introduction of recent brands