Efforts of Global Services Brand †Free Samples to Students

Question: Discuss about the Efforts of Global Services Brand. Answer: Introduction: DHL Express is one of the leading logistic companies of Germany that is providing courier service to the different corners of the world. It offers courier, parcel express mail service to the large number of consumers. DHL has been founded in 1969. Initially DHL used to provide its service between San Francisco and Honolulu. It earns huge revenue per year by providing quality service to the large number of consumers (dhl.co.in. 2017). The following article has concentrated on the Air Waybill of DHL. The report has articulated various important terms and conditions of the bill that are related to the shipping service of DHL. Being one of the renowned name in the shipping industry of world, DHL has put a strong footprint in the market by its efficient and effective performance. The organizational management of DHL pays close attention to all the aspects through which they can provide quality service to the consumers. The organization has recently declared an Airway bill that includes all the aspect of their service to provide a transparent idea about the type of their service. DHL has included some key terms and conditions in their Air Waybill, such as: DHL can perform various activities on the behalf of their customers, such as- amend any code of any product or complete any document, as DHL is not ready to take any kind of responsibility of the product (Singh, van Sinderen Wieringa, 2017). While a shipper is accepting all the claws of the DHL service, they agree to the fact that their product is transportable. Shippers must make sure that goods are not hazardous or breakable. DHL does not carry any kind of harmful product. DHL does not deliver any product to the post office or postal code. It directly delivers products to the receivers address. This key point is highly important, as it will help the receiver to decide about their actions. It provides a vivid idea to the consumers about the service of DHL. DHL possesses all the rights to inspect or check the products of the shipper to make sure that it is not harmful or hazardous. This strategy is included to avoid any kind of future controversy in future. The negligence of the shipper may lead the organization to face many awful consequences in nearby future. In order to avoid any kind of discrepancy, the organization prefers to choose the safe way. Thus, this policy is one of the major strength of the organization. While claiming for any products, shipper should submit in writing within thirty days from DHL has accepted the shipment. In order to maintain safety level, this term is highly important. Written example will provide a transparent idea to the organization about the loss of their product. At the same time, the written report will work as a proof and help the organizational leaders to proceed with the further investigation (Hbl, Staberhofer Gruber, 2016). DHL is committed towards its duty and primary objective of DHL is to provide quality service on time. However, DHL authority is not responsible for any kind of damage of the product or delay. This term has been included to assure the consumers about the service quality of DHL. It will help the management to draw the attention of the large number of consumers who want to deliver their products to their near or dear ones or some important purposes (Savelsbergh Van Woensel, 2016). Relation with Other Air Waybill: DHL Air Waybill is related to other Air Waybill. Other Air waybills are used to deliver products to the various parts of the world. These bills are also non-negotiable like DHL. The primary function of the Air Waybill is to provide all kind of courier service to the consumers. In this scenario, DHL follows various aspects of normal Air Waybill, such as- when shippers of DHL will deliver the products to the receiver, receiver will sign a receipt that will be used as a proof that delivery has been done in an appropriate manner. Normal Air Waybill assures the safe and harmless delivery of products. They make sure that all the products are delivered on time. Airway Bill is mainly used as invoice that can be used to indicate the charges that will be paid by the service receiver. DHL also provide this type of bill. These bills help the organization to maintain healthy and transparent relation with the consumers. It is important for the organization to gain the trust of the consumes, as the y handover their precious products to them (Gaskell, 2017). Difference between DHL Airway Bill and Maritime bill of lading: Bill of Lading is one of the transport document that is mainly used in port-to-port shipment. This bill is negotiable and its needs to be surrendered while receiving any goods. This plays vital role in providing efficient service to the consumers. It is considered as one of the evidence that works as a proof that organization is committed to deliver their products on time (George, 2017). Airway Bill is another transport document that is mainly used for the air shipping. This document is issued by the airline cargo or its agents. Airway Bill is not negotiable and it is contrary to the bill of lading. Carrier agents do not need to surrender the original copy of this bill while delivering products to the consumers (Kasilingam Solutions, 2013). Airway Bill and Bill of lading both are the key elements of the shipping industry. These are used by the shipment companies in forms of important documents. However, there are many differences between the Airway Bill and Bill of Lading, such as- Airway bill is mainly used in the air shipment. On the other hand, the bill of lading is used in case of sea shipment. While products are delivered on via ship to the consumers, organizations use Bill of lading (Akman Baynal, 2014). Another major difference between the Airway bill and Bill of lading is the type of these two documents. Airway bill is not considered as the title document, but in case of bill of lading, it is considered as title document. While collecting the goods from any of the end one original bill needs to be surrendered. Otherwise, the whole process will be at risk. The type of issuing is also different in these two sectors, such as- Airway bill is never issued to order and black endorsed or to order of an issuing bank, but things are opposite in case of bill of lading. Bill of lading can be issued to order and black endorsed or to order of an issuing bank (Herold Lee, 2017). Another major difference between Airway bill and Bill of lading is that both bills cannot be used in others sectors, such as- the airway bill is not applicable in sea shipping generally, but there are few sections like FAS, FOB, CR and CIF where it can be used. Bill of lading is not applicable in air shipping (Oflac et al., 2015). Conclusion: As per the previous discussion, it can be concluded that Airway bill and Bill of lading both are key terns of the shipping industry. However, there are some difference in both terms. Both are used in different sector as the transport document. DHL, being a leading shipping organization plays vital role in the industry. It possesses a large number of consumers, to whom the organization aims at providing quality service. It has included some key terms and conditions in its rulebook to support the performance of the organization which has led the organization to become a pioneer in this industry. Reference: Akman, G., Baynal, K. (2014). Logistics service provider selection through an integrated fuzzy multicriteria decision making approach.Journal of Industrial Engineering,2014. dhl.co.in. (2017).Dhl.co.in. Retrieved 30 August 2017, from https://www.dhl.co.in Gaskell, N. (2017).Bills of Lading 2e: Law and Contracts. Routledge. https://books.google.co.in/books?hl=enlr=id=CzorDwAAQBAJoi=fndpg=PP1dq=Gaskell,+N.+(2017).+Bills+of+Lading+2e:+Law+and+Contracts.+Routledge.ots=lbSthLRpyLsig=lBGVFxjuy4x2fRgcl4yoSp9Runk#v=onepageqf=false. George, R. L. (2017). A critical analysis on the role of outsourcing practice in ensuring organizational performance: the case of DHL Harare International Airport,(2013-2015). https://ir.msu.ac.zw:8080/jspui/handle/11408/2751 Herold, D. M., Lee, K. H. (2017). The Influence of the Sustainability Logic on Carbon Disclosure in the Global Logistics Industry: The Case of DHL, FDX and UPS.Sustainability,9(4), 601. https://www.mdpi.com/2071-1050/9/4/601/htm Hbl, A., Staberhofer, F., Gruber, M. (2016). An Initial Approach of Monitoring the Effects on Logistics Performance Initiated by the Practical Realization of Physical Internet in a Specific Region. https://ffhoarep.fh-ooe.at/bitstream/123456789/563/1/100_273_Gruber_FullPaper_en_final.pdf Kasilingam, R., Solutions, A. C. (2013). Seminar: Air Cargo Supply Chain Management and Challenges.Center for Intelligent Supply Networks. Dallas, Texas. https://www.utdallas.edu/~metin/aircargo.pdf Oflac, B. S., Dobrucal?, B., Yavas, T., Escobar, M. G. (2015). Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics.Procedia Economics and Finance,23, 1079-1083. https://www.sciencedirect.com/science/article/pii/S2212567115004578 Singh, P. M., van Sinderen, M. J., Wieringa, R. J. (2017). Smart logistics: An enterprise architecture perspective. https://ceur-ws.org/Vol-1848/CAiSE2017_Forum_Paper2.pdf Savelsbergh, M., Van Woensel, T. (2016). 50th anniversary invited articlecity logistics: Challenges and opportunities.Transportation Science,50(2), 579-590. https://www.optimization-online.org/DB_FILE/2016/02/5326.pdf