Evaluation of Service Quality Strategy Essay Example | Topics and Well Written Essays - 2500 words

Evaluation of serve up Quality Strategy - Essay Example assistant tincture refers to an attitude formed by a long-term overall evaluation of a sozzleds performance. Customer satisfaction and assist quality atomic number 18 closely related. It can be said that satisfaction assists consumers in formulating a revised opinion about their dish quality perception. The logic for this whitethorn be the following Consumer perceptions of the service quality of a firm with which he has no prior experiences are based on the consumers expectations. Subsequent encounters with the firm lead the consumer through the disconfirmation process and revise perceptions of service quality. Each additional encounter with the firm further revises or reinforces service quality perceptions revised service quality perceptions modify future consumer purchase intentions towards the firm. High quality satisfying service requires that a firm understand the consumer needs in detail as also the operational cons traints. It reminds the service provider to focus on quality, and the process should be designed to support this system by proper control and delivery. Service quality can be a way of achieving success among competing services. This can be particularly so when the competing service firms provide identical services and are located in a small area. Examples could be many bank branches in the same area in a city. Under such circumstances, service quality happens to be the only way of differentiating the different service providers.